Here at West Riding we take your privacy seriously and will only use your personal information for the following purposes:

• To administer your account and to provide the products and services you have requested from us.

• Providing relevant information during any contract with you.

• To contact you about any products or services that may be of interest to you.

The personal information we collect from you will depend upon the nature of your enquiry or the product or service you purchase from us. Typically, it will include your contact details (Name, address, telephone number, email address), personal ID documents, vehicle profiles and preferences and bank and financial details.

The legal basis for processing your personal information is one of the following:

• It is necessary for the performance of a contract.

• It is necessary to comply with mandatory legal or statutory obligations.

• It is necessary for Public Interest reasons.

• It is necessary to protect the vital interest of you or other persons, such as safety issues regarding your vehicle.

• It is necessary for the purposes of our legitimate interests as data controller or consent, whereby you have given us permission to use the personal data.

Personal information you have supplied may be shared with our manufacturing partners* and nominated partner suppliers* so as to maintain the ongoing safety of your vehicle and any associated finance agreement, warranties, insurances, or other products or services linked to your vehicle, or its future care and maintenance. We may also share your data where we have a legal or statutory obligation, for example with the Financial Conduct Authority, DVLA, our insurers or the police.

We take steps to ensure that any third parties we work with have security protocols and policies in place to manage and record your data privacy and preferences correctly and that your data is stored securely in accordance with the legislation. The security of your data is paramount. Documentation can be supplied on request.

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. In some circumstances we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

For the purposes of the General Data Protection Regulation the data controller is Hyde Time Limited t/a West Riding (Company No: 05761181)

Under the General Data Protection Regulation, you have the right to: Request access to your personal information, Request correction of the personal information that we hold about you, Request erasure of your personal information, Object to processing of your personal information., Request the restriction of processing of your personal information, Request the transfer of your personal information to another party.

If at any time you have any queries on this policy, wish to opt out of any communication from us, or wish for your personal details to be amended or deleted from our records, please email your request to updatemydetails@westriding.co.uk.
You have the right to make a complaint at any time to: ihaveacomplaint@westriding.co.uk.

*Manufacturer(s)" and "Nominated Suppliers" detailed below:
Hyundai Motor UK LTD, Hyundai Motor Finance LTD, Lloyds Banking Group, Man Island Finance, Auto Protect, eMac, Aon Warranty Group Limited, , Carwow, Rhino Design (Manchester) Ltd, The Warranty Group, One Call Business Services, Car Finance 247, Marvel at Everything.